Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Quèstion 3
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Targeting is defined as evaluating each market segments attractiveness and selecting one or more segments to enter. List and briefly explain the four targeting strategies.
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