Name the three organizations involved in the Opinion Molding Process and explain what each does.
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Name the three organizations involved in the Opinion Molding Process and explain what each does.
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- a) Define what is meant by ‘attitudes’ in a marketing sense and explain what the individual components of the tricomponent model are b) Using the functional theory of attitudes model (Katz), explain the significance of each of the 4 types and provide an example from your own personal experience which highlights its relevanceDiscuss and identify demographics and psychographics question I have a fair grasp of the subject but am not able to put it in words or compile it properly Discuss and identify demographics and psychographics for one of the four pairs Select only one – Porsche automobile and Ford pickup trucks – Dial soap and Neutrogena soap – Southwest Airlines and American Airlines – Wal-Mart and NordstromWhat determines the likelihood that a consumerwill seek information from an opinion leader?