Name the three organizations involved in the Opinion Molding Process and explain what each does.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.8: Positioning Strategies And Value Propositions
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Name the three organizations involved in the Opinion Molding Process and explain what each does.

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