Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Name the factors that are changing the face of today’s marketing communications?
Expert Solution

Step 1
Marketing communication refers to the medium or channels selected to reach the targeted audience to inform and to make aware about the products and services of the company through the promotional messages. The organizations need to choose the right medium to correctly reach the audience.
The medium or channel chosen by the company for communication should be done after analyzing the medium used by the targeted audience. By doing, so the companies can spend wisely.
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