MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
Section: Chapter Questions
Problem 1DQ
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.MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
Briefly explain the characteristics of each of the SBUs interms of relative market share and industry (market) growth rate to the management of MTN Ghana.
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