MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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.MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, Categorise the portfolio into four Strategic Business Units(SBU) using a standard model.
Briefly explain the characteristics of each of the SBUs interms of relative market share and industry (market) growth rate to the management of MTN Ghana.
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