Morning Sky, Incorporated (MSI), manufactures and sells computer games. The company has several product lines based on the age range of the target market. MSI sells both individual games as well as packaged sets. All games are in CD format, and some utilize accessories such as steering wheels, electronic tablets, and hand controls. To date, MSI has developed and manufactured all the CDs itself as well as the accessories and packaging for all of its products. The gaming market has traditionally been targeted at teenagers and young adults; however, the increasing affordability of computers and the incorporation of computer activities into junior high and elementary school curriculums has led to a significant increase in sales to younger children. MSI has always included games for younger children but now wants to expand its business to capitalize on changes in the industry. The company currently has excess capacity and is investigating several possible ways to improve profitability. MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes “tours” of a hypothetical town. Two products, The Pet Store Parade and Grocery Getaway, have impressive sales. However, sales for the third CD in the collection, Post Office Polka (POP), have lagged the others. Several other CDs are planned for this collection, but none is ready for production. MSI’s information related to the ToddleTown Tours collection follows: Segmented Income Statement for MSI’s ToddleTown Tours Product Lines Pet Store Parade Grocery Getaway Post Office Polka Total Sales revenue $ 60,000 $ 55,000 $ 21,000 $ 136,000 Variable costs 27,000 23,000 15,000 65,000 Contribution margin $ 33,000 $ 32,000 $ 6,000 $ 71,000 Less: Direct Fixed costs 5,200 3,700 4,100 13,000 Segment margin $ 27,800 $ 28,300 $ 1,900 $ 58,000 Less: Common fixed costs* 12,000 11,000 4,200 27,200 Net operating income (loss) $ 15,800 $ 17,300 $ (-2,300) $ 30,800 *Allocated based on total sales revenue. MSI has determined that elimination of the Post Office Polka (POP) program would not impact sales of the other two items. The remaining fixed overhead currently allocated to the POP product would be redistributed to the remaining two products. Required: 1. Calculate the incremental effect on profit if the POP product is eliminated. 2. Should MSI drop the POP product? 3-a. Calculate the incremental effect on profit if the POP product is eliminated. Suppose that $2,500 of the common fixed costs could be avoided if the POP product line were eliminated. 3-b. Should MSI drop the POP product?
Morning Sky, Incorporated (MSI), manufactures and sells computer games. The company has several product lines based on the age range of the target market. MSI sells both individual games as well as packaged sets. All games are in CD format, and some utilize accessories such as steering wheels, electronic tablets, and hand controls. To date, MSI has developed and manufactured all the CDs itself as well as the accessories and packaging for all of its products.
The gaming market has traditionally been targeted at teenagers and young adults; however, the increasing affordability of computers and the incorporation of computer activities into junior high and elementary school curriculums has led to a significant increase in sales to younger children. MSI has always included games for younger children but now wants to expand its business to capitalize on changes in the industry. The company currently has excess capacity and is investigating several possible ways to improve profitability.
MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes “tours” of a hypothetical town. Two products, The Pet Store Parade and Grocery Getaway, have impressive sales. However, sales for the third CD in the collection, Post Office Polka (POP), have lagged the others. Several other CDs are planned for this collection, but none is ready for production.
MSI’s information related to the ToddleTown Tours collection follows:
| Segmented Income Statement for MSI’s | ||||
| ToddleTown Tours Product Lines | ||||
| Pet Store Parade | Grocery Getaway | Post Office Polka | Total | |
|---|---|---|---|---|
| Sales revenue | $ 60,000 | $ 55,000 | $ 21,000 | $ 136,000 |
| Variable costs | 27,000 | 23,000 | 15,000 | 65,000 |
| Contribution margin | $ 33,000 | $ 32,000 | $ 6,000 | $ 71,000 |
| Less: Direct Fixed costs | 5,200 | 3,700 | 4,100 | 13,000 |
| Segment margin | $ 27,800 | $ 28,300 | $ 1,900 | $ 58,000 |
| Less: Common fixed costs* | 12,000 | 11,000 | 4,200 | 27,200 |
| Net operating income (loss) | $ 15,800 | $ 17,300 | $ (-2,300) | $ 30,800 |
*Allocated based on total sales revenue.
MSI has determined that elimination of the Post Office Polka (POP) program would not impact sales of the other two items. The remaining fixed
Required:
1. Calculate the incremental effect on profit if the POP product is eliminated.
2. Should MSI drop the POP product?
3-a. Calculate the incremental effect on profit if the POP product is eliminated. Suppose that $2,500 of the common fixed costs could be avoided if the POP product line were eliminated.
3-b. Should MSI drop the POP product?
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