MKT – 350: Services Marketing Answer the following questions: Consider a service provider to whom you are loyal. What do you do (your behaviors, actions, feelings) that indicates you are loyal? Why are you so loyal to this particular provider?
Q: one of the underlying frameworks discussed in the text is the services marketing triangle. Discuss…
A: The services marketing triangle is a conceptual framework that highlights the interdependent…
Q: Explain why it is necessary for customer service providers to maintain a positive relationship with…
A: EXTERNAL CUSTOMER External customers are the customers who are not linked to the organization…
Q: What are internal and interactive marketing? Give an example of how a specific firm or organization…
A: Internal marketing: Internal marketing refers to the marketing that takes place within the…
Q: explain the following Service Development factors based on Stages of Product Development and Product…
A: "Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…
Q: Gift Co offers gifting services to individual customers. state the appropriate business model that…
A: About Business Model -Business model is a relevant term that can be categorized as a strategic…
Q: Services create special needs for the marketing mix. For each element of the marketing mix explain…
A: Concept Introduction : Services are considered to be an intangible asset, it can also referred as…
Q: What is so special about service marketing that it needs a special approach? Your answer should…
A: MEANING OF SERVICE MARKETING Service marketing is a broad category of marketing that focuses on…
Q: Explain the concept of CRM (Customer Relationship Management) and its importance in modern business.…
A: Customer Relationship Management (CRM) is a comprehensive business strategy and technology solution…
Q: Explain the “flower of service” concept and identify each of its petals. What insights does this…
A: Service marketers provide valuable services to the customers so that they can increase brand…
Q: What are the four most important functions that service environments need to carry out?
A: Service environments refers to various physical type of facilities, as well as experiences of…
Q: Discuss the different dimensions of service quality?
A: “Since you have asked multiple question, we will solve the first question for you. If you a want any…
Q: Discuss your product with regard to the six service characteristics. To what degree does it possess…
A: Every business will create products and services to help the consumers solve their problems and…
Q: How do service organizations make decisions on place and time of service delivery? Give examples to…
A: The organization's primary objective will be to have a proper flow of business process, and to…
Q: How do service organizations make decisions on place and time of service delivery? Give examples to…
A: An organization providing intangible services rather than tangible goods is termed as Service…
Q: How do service elements contribute to building long-term relationships with customers?
A: Service components in marketing can refer to a variety of things. Clients' thoughts and emotions are…
Q: Select one of the industries mentioned in the case (sales and service, education or health care) and…
A: A product has features and advantages that are displayed or communicated to the buyers of that…
Q: expectation of customers.
A: Understanding expectation of customers is critical of a service provider because it is the most…
Q: Discuss how service providers differentiate their services from those of competitors and provide an…
A: Service providers need to differentiate their services to be unique in the market and to beat their…
Q: The text suggests that internal marketing is necessary before a successful marketing program can be…
A: Marketing is the process company carry out to build customers. This marketing is one of the core…
Q: What dimensions do consumers and business customers use to evaluate service quality? How should mar-…
A: There are different products, commodities, and services that are being offered by the organizations…
Q: Finally, what strategies will you adopt at different stages of your product/service life cycle and…
A: Product life cycle consists of four stages:1. Introduction stage2. Growth stage3. Maturity stage4.…
Q: Critically analyse what Transnet has to do to ensure that their business is conducted holistically…
A: Corporate social responsibility represents a company's understanding of its responsibility to…
Q: customer-driven corporate policy, supply chain management, and other supply chain elements get cited…
A: Supply chain management (SCM) addresses a piece by vendors to create and perform supply chains…
Q: There are five (5) widely used fundamentals of Service Marketing (intangibility, heterogeneity,…
A: The are five widely used fundamentals of Service Marketing are discussed as follows-
Q: Because of the Intangible nature, the evaluations of services are fairly subjective, how do…
A: First, let me discuss the reasons about why we would go for the subjective evaluations of the…
MKT – 350:
Answer the following questions:
Consider a service provider to whom you are loyal.
- What do you do (your behaviors,
actions, feelings) that indicates you are loyal?
- Why are you so loyal to this particular provider?
Step by step
Solved in 3 steps
- Why understanding expectation of customers is critical of a service provider? Suggest one method that a Chinese restaurant evaluates the expectation of customers."MY BUYER PERSONA" In this activity, you are going to create a BUYER PERSONA for Apple Inc. A buyer persona sample question is provided below for you to follow. A buyer persona is a description of a semi-fictional character that represents an ideal customer for a certain business. It is a detailed summary of the characteristics, qualities, and habits of a person who is part of the target market.Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.
- Explain why it is necessary for customer service providers to maintain a positive relationship with both internal and external customers.Please answer CLO #3 CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. Identify two firms in two different industries that you believe exhibit a nimble nature in their operations. What specific evidence leads you to believe these firms are nimble, especially in their channel and supply chain activities?Read the scenario and answer the questions in this section. Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base. Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the tasks that follow. Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of the e-commerce model to the retail company.
- Select one of the industries mentioned in the case (sales and service, education or health care) and discuss THREE (3) features of mobile phones you would consider to fit the category of being above and beyond the basic characteristics of mobile phones. The discussion should include an explanation and relevance of each feature. The feature(s) you choose to consider must not be stated in this document (These requests comprised features above and beyond the basic characteristics of mobile phones, such as Wi-Fi or cellular access to the internet or a Bluetooth connection to another device; a battery that powers the device; a physical or on-screen keyboard; touchscreen interface; a virtual assistant, such as Siri, Cortana, or Google Assistant; the ability to download data from the internet or another device and wireless operations.)I need answer as soon as possiblePlease assist Based on a retail store that sells clothing for the age between 8 and 40 years . Outline the types of services you intend to offer to customers.Explain your strategy to recover from potential service failures.
- I need answer as soon as possible I'll upvote your answerExplain the concept of CRM (Customer Relationship Management) and its importance in modern business. Provide examples of industries or businesses where CRM is commonly used.As a product manager you are responsible for a new hand sanitizer launched recently by your company, Health and Hygiene Ltd. Most of your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium and low, so that the reputation and stated values of your company are protected.