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methods of forecasting that can be used for Disney’s purpose

methods of forecasting that can be used for Disney’s purpose

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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IN THE MID-1960S, WALT DISNEY’S DREAM was to build a family resort destination like no other. The dream became a reality when Walt Disney World Resort opened in 1971, featuring Magic Kingdom as the centerpiece. Today, millions of guests visit the Walt Disney World Resort each year to experience the world-class theme parks and hotels. Analytics feature prominently in the operations of Walt Disney World.

i)Explain using illustrations how forecasting features in this company’s operations.

ii)Explain at least four methods of forecasting that can be used for Disney’s purpose. Use made up worked examples.

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