McGilla Golf has decided to sell a new line of golf clubs. The clubs will sell for $780 per set and have a variable cost of $340 per set. The company has spent $170,000 for a marketing study that determined the company will sell 62,000 sets per year for seven years. The marketing study also determined that the company will lose sales of 10,400 sets of its high-priced clubs. The high-priced clubs sell at $1,150 and have variable costs of $610. The company will also increase sales of its cheap clubs by 12,400 sets. The cheap clubs sell for $370 and have variable costs of $160 per set. The fixed costs each year will be $9,900,000. The company has also spent $1,200,000 on research and development for the new clubs. The plant and equipment required will cost $37,500,000 and will be depreciated on a straight-line basis. The new clubs will also require an increase in net working capital of $1,900,000 that will be returned at the end of the project. The tax rate is 22 percent, and the cost of capital is 10 percent. Suppose you feel that the values are accurate to within only ±10 percent. What are the best-case and worst-case NPVs? (Hint: The price and variable costs for the two existing sets of clubs are known with certainty; only the sales gained or lost are uncertain.) Note: A negative answer should be indicated by a minus sign. Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter11: Price And Output Determination: Monopoly And Dominant Firms

Section: Chapter Questions

Problem 7E

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McGilla Golf has decided to sell a new line of golf clubs. The clubs will sell for $780 per set and have a variable cost of $340 per set. The company has spent $170,000 for a marketing study that determined the company will sell 62,000 sets per year for seven years. The marketing study also determined that the company will lose sales of 10,400 sets of its high-priced clubs. The high-priced clubs sell at $1,150 and have variable costs of $610. The company will also increase sales of its cheap clubs by 12,400 sets. The cheap clubs sell for $370 and have variable costs of $160 per set. The fixed costs each year will be $9,900,000. The company has also spent $1,200,000 on research and development for the new clubs. The plant and equipment required will cost $37,500,000 and will be depreciated on a straight-line basis. The new clubs will also require an increase in net working capital of $1,900,000 that will be returned at the end of the project. The tax rate is 22 percent, and the cost of capital is 10 percent.

Suppose you feel that the values are accurate to within only ±10 percent. What are the best-case and worst-case NPVs? (Hint: The price and variable costs for the two existing sets of clubs are known with certainty; only the sales gained or lost are uncertain.)

Note: A negative answer should be indicated by a minus sign. Do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.

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