Mazoon Dairy Company(S.A.O.C) is a private equity initiative, supported by the Food Security Policy of the Sultanate of Oman. The company offers fresh milk , milk products and juices in Omani market. There is a strong competition in the dairy market of Oman. Almarai, A'safwah, Unikai, Modern Dairy Factory "Alkhamael". Each company works to protect or expand its market share, some firms are considered to be a market challenger and need to enhance its position in the competitive environment. Based on your study of marketing course, answer the following questions: A) How can Mazoon Dairy Company increase its market share in Omani market? B) Suggest a competitive strategy the company can adapt in the market to enhance its position. Need to justify your suggestion?

Mazoon Dairy Company(S.A.O.C) is a private equity initiative, supported by the Food Security Policy of the Sultanate of Oman. The company offers fresh milk , milk products and juices in Omani market. There is a strong competition in the dairy market of Oman. Almarai, A'safwah, Unikai, Modern Dairy Factory "Alkhamael". Each company works to protect or expand its market share, some firms are considered to be a market challenger and need to enhance its position in the competitive environment. Based on your study of marketing course, answer the following questions: A) How can Mazoon Dairy Company increase its market share in Omani market? B) Suggest a competitive strategy the company can adapt in the market to enhance its position. Need to justify your suggestion?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Budgets

A budget is the sum of the amount allocated for a specific purpose and the summary of expected expenses with a plan to meet them. In general, the word 'budget' is used for the financial planning of an individual or an organization for their estimated income and spending.

Question

9. Mazoon Dairy Company(S.A.O.C) is a private equity
initiative, supported by the Food Security Policy of
the Sultanate of Oman. The company offers fresh
milk , milk products and juices in Omani market.
There is a strong competition in the dairy market
of Oman. Almarai, A'safwah, Unikai, Modern Dairy
Factory "Alkhamael".
Each company works to protect or expand its
market share, some firms are considered to be a
market challenger and need to enhance its
position in the competitive environment. Based on
your study of marketing course, answer the
following questions:
A) How can Mazoon Dairy Company increase its
market share in Omani market?
B) Suggest a competitive strategy the company
can adapt in the market to enhance its
position. Need to justify your suggestion?

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