Mateo works on an assembly line in a factory. Last month the assembly line processes were overhauled. Mateo is still responsible for soldering electrical contacts on an appliance component, but now he is also expected to review each
Mateo works on an assembly line in a factory. Last month the assembly line processes were overhauled. Mateo is still responsible for soldering electrical contacts on an appliance component, but now he is also expected to review each
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mateo works on an assembly line in a factory. Last month the assembly line processes were overhauled. Mateo is still responsible for soldering electrical contacts on an appliance component, but now he is also expected to review each component for quality defects after he solders. If he notes any defects, he can place the component in the scrap bin. If he scraps five such pieces in succession, he is permitted to press an emergency button which stops the assembly line completely. This job redesign reflects the ___________ philosophy.
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