Martin and Lorraine are Engineering graduates who have struggled to find employment post university. They have both decided to use their savings to start a business. They have decided to start a small fruit and veggie business in their area. Given that they live in a busy township, they are confident that their business will be a success as there is a market for it. Their biggest challenge however is their limited knowledge on business management and entrepreneurial skills and thus, requires you to play the advisory role for the business. Q.1. Various location factors affect the success of a business, these include Sources of raw material, availability of labour and proximity and access to the market. Using examples, discuss how these three factors would contribute towards M&L fruit and veggie business

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Martin and Lorraine are Engineering graduates who have struggled to find employment post
university. They have both decided to use their savings to start a business. They have decided to
start a small fruit and veggie business in their area. Given that they live in a busy township, they
are confident that their business will be a success as there is a market for it. Their biggest
challenge however is their limited knowledge on business management and entrepreneurial skills
and thus, requires you to play the advisory role for the business.

Q.1. Various location factors affect the success of a business, these include Sources of raw material, availability of labour and proximity and access to the market. Using examples, discuss how these three factors would contribute towards M&L fruit and veggie business. 

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