[Marks] Lana Marks, an American brand or luxury handbags, has decided to enter the Chinese market. The company soon finds that women in the emergin Chinese upper class are very receptive to the brand and the social status it implies. Their bags do well in the market, until the company learns that skilled artisans are making very similar knock-off bags and selling them for far less than the authentic bags. The company fears that this will lead to lower sales and a tarnished brand image in the country. China was a questionable market for the company to enter, in part because of the cultural tradition of
[Marks] Lana Marks, an American brand or luxury handbags, has decided to enter the Chinese market. The company soon finds that women in the emergin Chinese upper class are very receptive to the brand and the social status it implies. Their bags do well in the market, until the company learns that skilled artisans are making very similar knock-off bags and selling them for far less than the authentic bags. The company fears that this will lead to lower sales and a tarnished brand image in the country. China was a questionable market for the company to enter, in part because of the cultural tradition of
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![[Marks] Lana Marks, an American brand or luxury handbags, has decided to enter the Chinese
market. The company soon finds that women in the emergin Chinese upper class are very receptive
to the brand and the social status it implies. Their bags do well in the market, until the company
learns that skilled artisans are making very similar knock-off bags and selling them for far less than
the authentic bags. The company fears that this will lead to lower sales and a tarnished brand image
in the country. China was a questionable market for the company to enter, in part because of the
cultural tradition of
O shan zhai
O hão găo xiào
O duoshão qián
O feng shui
O yi dài jingxi](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ff8bf9b5e-61b7-47da-b1b0-4bc2909a9fb9%2Fab955be8-6acc-45d5-9bd5-acdaf5d0e4dc%2Fdl8b7jh_processed.png&w=3840&q=75)
Transcribed Image Text:[Marks] Lana Marks, an American brand or luxury handbags, has decided to enter the Chinese
market. The company soon finds that women in the emergin Chinese upper class are very receptive
to the brand and the social status it implies. Their bags do well in the market, until the company
learns that skilled artisans are making very similar knock-off bags and selling them for far less than
the authentic bags. The company fears that this will lead to lower sales and a tarnished brand image
in the country. China was a questionable market for the company to enter, in part because of the
cultural tradition of
O shan zhai
O hão găo xiào
O duoshão qián
O feng shui
O yi dài jingxi
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