Marketing research has indicated that males and females may have different color preferences in visual advertising with males preferring brighter colors and females preferring softer tones. To test this theory, researchers surveyed females and males by asking them to rate two different visual advertisements for clothing items with the first ad primarily having bright red and blue lettering and graphics and the second primarily having pastel blue and yellow lettering and graphics. The results were as follows.
Marketing research has indicated that males and females may have different color preferences in visual advertising with males preferring brighter colors and females preferring softer tones. To test this theory, researchers surveyed females and males by asking them to rate two different visual advertisements for clothing items with the first ad primarily having bright red and blue lettering and graphics and the second primarily having pastel blue and yellow lettering and graphics. The results were as follows.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Marketing research has indicated that males and females may have different color preferences in visual advertising with males preferring brighter colors and females preferring softer tones. To test this theory, researchers surveyed females and males by asking them to rate two different visual advertisements for clothing items with the first ad primarily having bright red and blue lettering and graphics and the second primarily having pastel blue and yellow lettering and graphics. The results were as follows.
| Preferred Bright Blue and Red |
Preferred Pastel Blue and Yellow |
Total | |
|---|---|---|---|
| Males | 91 | 49 | 140 |
| Females | 74 | 71 | 145 |
(b)
Calculate the test statistic. (Round your answer to two decimal places.)
(c)
Find the P-value for this data. (Use a table or technology. Round your answer to four decimal places.)
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