Egypt exports of soaps, lubricants, and waxes, to Kenya was US$22.63 Million during 2019,according to the United Nations COMTRADE database on international trade. Egypt exportsof soaps witnessed a steady decline since 2017, and there is lots of potential demand in manyother african nations for Egyptians soap.Last March 2020 the Ministry of Industry and Trade decided to exclude soap bars, shampoo,and tissue paper in the form of jumbo rolls "production requirements" from Resolution 187 of2020 to stop the export of masks and protective supplies.Minister of Trade and Industry Nevein Gamea issued two decisions to stop exporting all of thesurgical masks ("face masks") and the requirements to prevent infection and alcohol of all kindsand derivatives, for a period of 3 months starting from the date of publishing the decisions inthe Egyptian Gazette.H.E. Mrs. Gamea said that these two decisions aim to provide the needs of the Egyptian citizenwith these products, especially in light of the precautionary measures that the Egyptiangovernment implements to protect citizens from any possible repercussions of the spread of theCorona virus.This will reflect on the domistic market and the motivation foregyptian soap producer leading the Egyptian market, which isdominated by MNC’s like P&G and others. Domistic competition andthe african apititte for value for manye soap products from Egyptrepresents a bouble impact motivation for many Egyptian producersto seek international opportunoties.Once a market leaders handmade Nabulsi Shaheen olive oil soapfactory in Alazhar area, Cairo.In the first half of the 20th century, Nabulsi Shaheen was the mostfamous and popular soap in Egypt. There were several popular brandsof the Olive oil soap, originally made in Palestine. The most famousbrand was Nabulsi Shahin. Originally named Nabusli Shaheen in the1920s, the famous Nabulsi soap used to have a different name beforethe July 1952 revelotion. Its name had been Nabulsi Farouk from the 1930s to 1950s. Named after King Faroukof Egypt due to his popularity at first in thecountry but it was changed after the 1952revolution.Made from pure olive oil Nabulsi Shaheenis 100% natural green soap color made of oliveoil and this means that it contains no any othertype of oils, also it contains glycerol.When applied it produces a noticeble densefoam compared to ordinary soap like the ones produced by multinational corporations (MNC’s)yet also very creamy and cleans skin well but gently without causing any damage and addglycerin soap increases the property wet to the skin.Nabulsi Shahin is used for hair care as a substitue for shampoo and balsam togther due to therigh natural olive oil content in addition to the softening glycerin.Lately the company have been suing e-trade platforms like amzon, jumia, alibaba, andsouq.com to faciliatet there exports and is priced as a premium natural beauty product. Online reviewes and limited supply is playing a big role in creating the required brand imagepositioning this product as a premium quality yet afforduble all-in-one personal care solutionfor every houshold. question : 2. In regard to the approach used by Nabulsi Shahin, market entry to the African market, pleasecomment on their strategy in reference to international trade agreements that may benefit thecompany in the specified market.
Egypt exports of soaps, lubricants, and waxes, to Kenya was US$22.63 Million during 2019,
according to the United Nations COMTRADE database on international trade. Egypt exports
of soaps witnessed a steady decline since 2017, and there is lots of potential demand in many
other african nations for Egyptians soap.
Last March 2020 the Ministry of Industry and Trade decided to exclude soap bars, shampoo,
and tissue paper in the form of jumbo rolls "production requirements" from Resolution 187 of
2020 to stop the export of masks and protective supplies.
Minister of Trade and Industry Nevein Gamea issued two decisions to stop exporting all of the
surgical masks ("face masks") and the requirements to prevent infection and alcohol of all kinds
and derivatives, for a period of 3 months starting from the date of publishing the decisions in
the Egyptian Gazette.
H.E. Mrs. Gamea said that these two decisions aim to provide the needs of the Egyptian citizen
with these products, especially in light of the precautionary measures that the Egyptian
government implements to protect citizens from any possible repercussions of the spread of the
Corona virus.
This will reflect on the domistic market and the motivation for
egyptian soap producer leading the Egyptian market, which is
dominated by MNC’s like P&G and others. Domistic competition and
the african apititte for value for manye soap products from Egypt
represents a bouble impact motivation for many Egyptian producers
to seek international opportunoties.
Once a market leaders handmade Nabulsi Shaheen olive oil soap
factory in Alazhar area, Cairo.
In the first half of the 20th century, Nabulsi Shaheen was the most
famous and popular soap in Egypt. There were several popular brands
of the Olive oil soap, originally made in Palestine. The most famous
brand was Nabulsi Shahin. Originally named Nabusli Shaheen in the
1920s, the famous Nabulsi soap used to have a different name before
the July 1952 revelotion. Its name had been Nabulsi Farouk from the
1930s to 1950s. Named after King Farouk
of Egypt due to his popularity at first in the
country but it was changed after the 1952
revolution.
Made from pure olive oil Nabulsi Shaheen
is 100% natural green soap color made of olive
oil and this means that it contains no any other
type of oils, also it contains glycerol.
When applied it produces a noticeble dense
foam compared to ordinary soap like the ones produced by multinational corporations (MNC’s)
yet also very creamy and cleans skin well but gently without causing any damage and add
glycerin soap increases the property wet to the skin.
Nabulsi Shahin is used for hair care as a substitue for shampoo and balsam togther due to the
righ natural olive oil content in addition to the softening glycerin.
Lately the company have been suing e-trade platforms like amzon, jumia, alibaba, and
souq.com to faciliatet there exports and is priced as a premium natural beauty product.
Online reviewes and limited supply is playing a big role in creating the required brand image
positioning this product as a premium quality yet afforduble all-in-one personal care solution
for every houshold.
question :
2. In regard to the approach used by Nabulsi Shahin, market entry to the African market, please
comment on their strategy in reference to international trade agreements that may benefit the
company in the specified market.
Introduction:
A franchise (or franchising) could be a technique of distributing products or services that involves a franchisor, who establishes the brand's trademark or trade name further as a business system, and a franchisee, who pays a royalty and, in some cases, an initial fee for the proper to do business below the franchisor's name and system. The term "franchise" technically refers to the contract that binds the two parties, however it's additional typically used to visit the franchisee's real business. Franchising is that the term used to describe the method of developing and distributing a complete and franchise system.
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