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Marketing Debate - With Products, Is it Form or Function?

Marketing Debate - With Products, Is it Form or Function?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing Debate - With Products, Is it Form or Function?


Proposition The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end-all and be-all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus product design is the key to brand success. Votes Click i to cast your vote or + to add a supporting reason. Add support Supports Challenges Cast vote Votes For + Against + o o
Transcribed Image Text:Proposition The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end-all and be-all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus product design is the key to brand success. Votes Click i to cast your vote or + to add a supporting reason. Add support Supports Challenges Cast vote Votes For + Against + o o
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