Marketers continually monitor the external environment for changes that may impact the strategic direction of the firm. This continual monitoring is also referred to as А Research and development В Forecasting C Environmental scanning/analysis D Product development
Marketers continually monitor the external environment for changes that may impact the strategic direction of the firm. This continual monitoring is also referred to as А Research and development В Forecasting C Environmental scanning/analysis D Product development
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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![Marketers continually monitor the external
environment for changes that may impact the
strategic direction of the firm. This continual
monitoring is also referred to as
А
Research and development
В
Forecasting
C
Environmental scanning/analysis
D
Product development](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F11e34671-6e5f-4ac1-8b82-70e9ab315b40%2F8b954648-fac9-4f5e-8699-51025b29f7bb%2Foljpcs.jpeg&w=3840&q=75)
Transcribed Image Text:Marketers continually monitor the external
environment for changes that may impact the
strategic direction of the firm. This continual
monitoring is also referred to as
А
Research and development
В
Forecasting
C
Environmental scanning/analysis
D
Product development
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