Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
MArket problems vs market needs

Transcribed Image Text:Worksheet f: Market Problem vs Market Needs
MARKET PROBLEM
MARKET NEED
• Pet baby-sitting services.
• Pet hotels.
Transport carriers for pets.
Highly mobile families with pets.
1. Frequent flooding in the locality.
2. Lack of consistent fast Internet for
research in libraries.
3. Hugé number of out-of-school youths.
4. Limited open areas in the cities for
sports and wellness activities.
5. Heavy traffic on the streets.
6. Identify a specific market problem that
you have seen in your locality:
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