Many would argue that the TV manufacturing business has become largely a commodity business,and competition is based on price, with many good brands offered at low prices at retailers such asWalmart. The manufacturers of TVs are said to have a barrier to entry from other potential competitors because the existing manufacturers (Phillips, Sony, Samsung, etc.) have spent huge sumsto develop their brands and manufacturing facilities. In recent years, there has been a large growthin the number of contract manufacturers (such as Flextronics) that manufacture TVs for the largefirms. How does this affect the competition within the industry? Are there now new opportunities forsmaller manufacturers of TVs?
Many would argue that the TV manufacturing business has become largely a commodity business,and competition is based on price, with many good brands offered at low prices at retailers such asWalmart. The manufacturers of TVs are said to have a barrier to entry from other potential competitors because the existing manufacturers (Phillips, Sony, Samsung, etc.) have spent huge sumsto develop their brands and manufacturing facilities. In recent years, there has been a large growthin the number of contract manufacturers (such as Flextronics) that manufacture TVs for the largefirms. How does this affect the competition within the industry? Are there now new opportunities forsmaller manufacturers of TVs?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Many would argue that the TV manufacturing business has become largely a commodity business,
and competition is based on price, with many good brands offered at low prices at retailers such as
Walmart. The manufacturers of TVs are said to have a barrier to entry from other potential competitors because the existing manufacturers (Phillips, Sony, Samsung, etc.) have spent huge sums
to develop their brands and manufacturing facilities. In recent years, there has been a large growth
in the number of contract manufacturers (such as Flextronics) that manufacture TVs for the large
firms. How does this affect the competition within the industry? Are there now new opportunities for
smaller manufacturers of TVs?
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