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Managing Hard Rock's Rockfest At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest. managers rely on project management techniques and software to maintain schedule and budget performance. activities. For the first 3 months, Tomasso updates his Microsoft Project charts monthly. Then at the 6-month mark, he updates his progress weekly. At the 9-month mark, he checks and corrects his schedule twice a week. Early in the project management process, Tomasso identifies 10 major tasks (called level-2 activities in a work breakdown structure, or WBS): talent booking, ticketing, marketing/PR, online promotion, television, show production, travel, sponsorships, operations, and merchandising. Using a WBS, each of these is further divided into a series of subtasks. Table 3.8 identifies 26 of the major activities and subactivities, their immediate predecessors, and time estimates. Tomasso enters all these into the Microsoft Project software.* Tomasso alters the Microsoft Project

Managing Hard Rock's Rockfest At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest. managers rely on project management techniques and software to maintain schedule and budget performance. activities. For the first 3 months, Tomasso updates his Microsoft Project charts monthly. Then at the 6-month mark, he updates his progress weekly. At the 9-month mark, he checks and corrects his schedule twice a week. Early in the project management process, Tomasso identifies 10 major tasks (called level-2 activities in a work breakdown structure, or WBS): talent booking, ticketing, marketing/PR, online promotion, television, show production, travel, sponsorships, operations, and merchandising. Using a WBS, each of these is further divided into a series of subtasks. Table 3.8 identifies 26 of the major activities and subactivities, their immediate predecessors, and time estimates. Tomasso enters all these into the Microsoft Project software.* Tomasso alters the Microsoft Project

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Draw the project network chart. Show ES, EF, LS, LF, and Slack on the project activity node for all activities

Managing Hard Rock's Rockfest At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest. managers rely on project management techniques and software to maintain schedule and budget performance. activities. For the first 3 months, Tomasso updates his Microsoft Project charts monthly. Then at the 6-month mark, he updates his progress weekly. At the 9-month mark, he checks and corrects his schedule twice a week. Early in the project management process, Tomasso identifies 10 major tasks (called level-2 activities in a work breakdown structure, or WBS):* talent booking, ticketing, marketing/PR, online promotion, television, show production, travel, sponsorships, operations, and merchandising. Using a WBS, each of these is further divided into a series of subtasks. Table 3.8 identifies 26 of the major activities and subactivities, their immediate predecessors, and time estimates. Tomasso enters all these into the Microsoft Project software.* Tomasso alters the Microsoft Project document and the time line as the "Without Microsoft Project." says Hard Rock Vice-President Chris Tomasso, "there is no way to keep so many people on the same page." Tomasso is in charge of the Rockfest event, which is attended by well over 100,000 enthusiastic fans. The challenge is pulling it off within a tight 9-month planning horizon. As the event approaches, Tomasso devotes greater energy to its project progresses. "It's okay to change it as long as you keep on track." he states. The day of the rock concert itself is not the end of the project planning. "It's nothing but surprises. A band not being able to get to the venue because of traffic jams is a surprise, but an 'anticipated' surprise. We had a helicopter on stand-by ready to fly the hand in," says Tomasso. On completion of Rockfest in July. Tomasso and his team have a 3-month reprieve before starting the project planning process again.
Transcribed Image Text:Managing Hard Rock's Rockfest At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest. managers rely on project management techniques and software to maintain schedule and budget performance. activities. For the first 3 months, Tomasso updates his Microsoft Project charts monthly. Then at the 6-month mark, he updates his progress weekly. At the 9-month mark, he checks and corrects his schedule twice a week. Early in the project management process, Tomasso identifies 10 major tasks (called level-2 activities in a work breakdown structure, or WBS):* talent booking, ticketing, marketing/PR, online promotion, television, show production, travel, sponsorships, operations, and merchandising. Using a WBS, each of these is further divided into a series of subtasks. Table 3.8 identifies 26 of the major activities and subactivities, their immediate predecessors, and time estimates. Tomasso enters all these into the Microsoft Project software.* Tomasso alters the Microsoft Project document and the time line as the "Without Microsoft Project." says Hard Rock Vice-President Chris Tomasso, "there is no way to keep so many people on the same page." Tomasso is in charge of the Rockfest event, which is attended by well over 100,000 enthusiastic fans. The challenge is pulling it off within a tight 9-month planning horizon. As the event approaches, Tomasso devotes greater energy to its project progresses. "It's okay to change it as long as you keep on track." he states. The day of the rock concert itself is not the end of the project planning. "It's nothing but surprises. A band not being able to get to the venue because of traffic jams is a surprise, but an 'anticipated' surprise. We had a helicopter on stand-by ready to fly the hand in," says Tomasso. On completion of Rockfest in July. Tomasso and his team have a 3-month reprieve before starting the project planning process again.
TABLE 3.8 ACTIVITY DESCRIPTION A B с D E F G H - J K L M N Z O P Q R S T U V W X Y Some of the Major Activities and Subactivities in the Rockfest Plan Finalize site and building contracts Select local promoter Hire production manager Design promotional Web site Set TV deal Hire director Plan for TV camera placement Target headline entertainers Target support entertainers Travel accommodations for talent Set venue capacity Ticketmaster contract On-site ticketing Sound and staging Passes and stage credentials Travel accommodations for staff Hire sponsor coordinator Finalize sponsors Define/place signage for sponsors Hire operations manager Develop site plan Hire security director Set police/fire security plan Power, plumbing, AC, toilet services Secure merchandise deals Online merchandise sales PREDECESSOR(S) - A A B D E F B H 1 с D, K L с G, R B B Q R, X A T T > U B Y TIME (WEEKS) 7 3 3 5 6 4 2 4 4 10 2 3 8 6 7 20 4 4 3 4 6 7 4 8 6 6
Transcribed Image Text:TABLE 3.8 ACTIVITY DESCRIPTION A B с D E F G H - J K L M N Z O P Q R S T U V W X Y Some of the Major Activities and Subactivities in the Rockfest Plan Finalize site and building contracts Select local promoter Hire production manager Design promotional Web site Set TV deal Hire director Plan for TV camera placement Target headline entertainers Target support entertainers Travel accommodations for talent Set venue capacity Ticketmaster contract On-site ticketing Sound and staging Passes and stage credentials Travel accommodations for staff Hire sponsor coordinator Finalize sponsors Define/place signage for sponsors Hire operations manager Develop site plan Hire security director Set police/fire security plan Power, plumbing, AC, toilet services Secure merchandise deals Online merchandise sales PREDECESSOR(S) - A A B D E F B H 1 с D, K L с G, R B B Q R, X A T T > U B Y TIME (WEEKS) 7 3 3 5 6 4 2 4 4 10 2 3 8 6 7 20 4 4 3 4 6 7 4 8 6 6
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