Managing Ashland MultiComm Services In its continuing study of the 3-For-All subscription solicitation process, a marketing department team wants to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarketing on the number of new subscriptions. The staff has recorded these data for the past 24 weeks AMS14. Analyze these data and develop a multiple regression model to predict the number of new subscriptions for a week, based on the number of hours spent on telemarketing and the sales presentation type. Write a report, giving detailed findings concerning the regression model used

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
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Chapter1: Starting With Matlab
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Managing Ashland MultiComm Services In its continuing study of the 3-For-All subscription solicitation process, a marketing department team wants to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarketing on the number of new subscriptions. The staff has recorded these data for the past 24 weeks AMS14. Analyze these data and develop a multiple regression model to predict the number of new subscriptions for a week, based on the number of hours spent on telemarketing and the sales presentation type. Write a report, giving detailed findings concerning the regression model used.
Week New Subscriptions Hours Presentation
1256
282
1405
336
1103 232
1333 321
975
261
769
585
923
1118
567
808
1005
1366
1180
1
2
3
4
567
5
8
9
10
11
12
13
14
15
16
17
18
19
20
21
232
24
851
848
1033
666
212
162
266
269
185
191
226
331
311
222
227
257
193
325
216
1289
840
995
1437
1133
286
1228 263
251
345
Formal
Formal
Formal
Informal
Informal
Formal
Formal
Informal
Formal
Informal
Formal
Formal
Informal
Informal
Formal
Informal
Formal
Formal
Formal
Informal
Formal
Informal
Informal
Formal
Transcribed Image Text:Week New Subscriptions Hours Presentation 1256 282 1405 336 1103 232 1333 321 975 261 769 585 923 1118 567 808 1005 1366 1180 1 2 3 4 567 5 8 9 10 11 12 13 14 15 16 17 18 19 20 21 232 24 851 848 1033 666 212 162 266 269 185 191 226 331 311 222 227 257 193 325 216 1289 840 995 1437 1133 286 1228 263 251 345 Formal Formal Formal Informal Informal Formal Formal Informal Formal Informal Formal Formal Informal Informal Formal Informal Formal Formal Formal Informal Formal Informal Informal Formal
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