Managing Ashland MultiComm Services In its continuing study of the 3-For-All subscription solicitation process, a marketing department team wants to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarketing on the number of new subscriptions. The staff has recorded these data for the past 24 weeks AMS14. Analyze these data and develop a multiple regression model to predict the number of new subscriptions for a week, based on the number of hours spent on telemarketing and the sales presentation type. Write a report, giving detailed findings concerning the regression model used
Managing Ashland MultiComm Services In its continuing study of the 3-For-All subscription solicitation process, a marketing department team wants to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarketing on the number of new subscriptions. The staff has recorded these data for the past 24 weeks AMS14. Analyze these data and develop a multiple regression model to predict the number of new subscriptions for a week, based on the number of hours spent on telemarketing and the sales presentation type. Write a report, giving detailed findings concerning the regression model used
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Managing Ashland MultiComm Services
In its continuing study of the 3-For-All subscription solicitation process, a marketing department team wants to test the effects of two types of structured sales presentations (personal formal and personal informal) and the number of hours spent on telemarketing on the number of new subscriptions. The staff has recorded these data for the past 24 weeks AMS14.
Analyze these data and develop a multiple regression model to predict the number of new subscriptions for a week, based on
the number of hours spent on telemarketing and the sales presentation type. Write a report, giving detailed findings concerning the regression model used.
Transcribed Image Text:Week New Subscriptions Hours Presentation
1256
282
1405
336
1103 232
1333 321
975
261
769
585
923
1118
567
808
1005
1366
1180
1
2
3
4
567
5
8
9
10
11
12
13
14
15
16
17
18
19
20
21
232
24
851
848
1033
666
212
162
266
269
185
191
226
331
311
222
227
257
193
325
216
1289
840
995
1437
1133
286
1228 263
251
345
Formal
Formal
Formal
Informal
Informal
Formal
Formal
Informal
Formal
Informal
Formal
Formal
Informal
Informal
Formal
Informal
Formal
Formal
Formal
Informal
Formal
Informal
Informal
Formal
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