managerial approaches, customer/supplier relationship innovation models has impacted on entrepreneurial activities in today’s business. Please critically discuss the question “how cultures influence the diffusion of innovation?”. Practical examples should be given to enhance your answer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Non-technological innovation such as business model innovation, innovative managerial approaches, customer/supplier relationship innovation models has impacted on entrepreneurial activities in today’s business.

Please critically discuss the question “how cultures influence the diffusion of innovation?”. Practical examples should be given to enhance your answer.

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