CASE STUDY: A COMMUNICATION SERVICE COMPANY PERFORMANCE TASK Basic Media Corporation is one among the largest communication facilities operating in Metro Manila. Mr. Manolito Torres, the President, had long been convinced that effective planning in the company is absolutely essential to success. For almost twenty years, he has been trying to get the company planning program installed, without seeing much result. Although everyone in the company seemed to work hard at the job, he noticed that individual department head keeps going on his own way. Each makes decisions on problems as each comes up and prides himself doing effective job. Decisions of each departinent head do not have coordination. The officer-in-charge of regularity matters is suggesting that an increase in communication service rate be considered because the company is drifting. The Public Relations department head feels that the increase could hardly be justified because most customers feel that the company is making enough money that it can solve problems without raising service rates. On the other hand, the operations department head plans to put all lines underground to get rid of unsightly poles and lines, and to give customers better service. He feels that costs are secondary ad customer's satisfaction must be the priority. Guide Questions: Use extra papers for your answers. 1. What is the main problem of the company? 2. If you are the consultant, what steps will you suggest for the company to develop plans effectively? 3. How will you suggest to the President that your recommendations be put into effect? 4. What advice will you give the company as to the rang/period Covered by your plan?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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CASE STUDY: A COMMUNICATION SERVICE COMPANY PERFORMANCE TASK Basic Media Corporation is one among the largest communication facilities operating in Metro Manila. Mr. Manolito Torres, the President, had long been convinced that effective planning in the company is absolutely essential to success. For almost twenty years, he has been trying to get the company planning program installed, without seeing much result. Although everyone in the company seemed to work hard at the job, he noticed that individual department head keeps going on his own way. Each makes decisions on problems as each comes up and prides himself doing effective job. Decisions of each departinent head do not have coordination. The officer-in-charge of regularity matters is suggesting that an increase in communication service rate be considered because the company is drifting. The Public Relations department head feels that the increase could hardly be justified because most customers feel that the company is making enough money that it can solve problems without raising service rates. On the other hand, the operations department head plans to put all lines underground to get rid of unsightly poles and lines, and to give customers better service. He feels that costs are secondary ad customer's satisfaction must be the priority. Guide Questions: Use extra papers for your answers. 1. What is the main problem of the company? 2. If you are the consultant, what steps will you suggest for the company to develop plans effectively? 3. How will you suggest to the President that your recommendations be put into effect? 4. What advice will you give the company as to the rang/period Covered by your plan?

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