Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e- business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation.
Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e- business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Management are very interest in selling direct to customers and aim to make
their product available online. You have been asked to advise on a suitable e-
business model and to specify a suitable online portal (website) design
features/functions. You are asked to pay particular attention to business
operations, for example analysing the impact of
processes of the organisation.
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