Malcolm owns and operates a musical instruments retail store. The business specializes in the sale of vintage, customized, high quality, and rare guitars and also provides accessories, parts, care, and maintenance services related to those instruments. With his girlfriend Ashley, Malcolm recently visited Kandace, a professional musician, wholesale distributor of instruments, and a collector and dealer of rare guitars. At the time, Malcolm and Ashley were engaged to be married. Malcolm had no express, written agreement with Ashley that designated her as his agent. Kandace asked Malcolm if Ashley was buying for him. Malcolm did not want to embarrass Ashley, so he nodded in agreement in response to Kandace's question. A few minutes later, while Kandace went into to her office to take a phone call with a potential seller, Malcolm whispered to Ashley that she should not make any purchases. Malcolm and Ashley had a big disagreement over money that evening, and Ashley broke off their engagement. The next day, Ashley went back to Kandace's office and struck a deal to purchase a rare Gibson guitar once owned and played by jazz virtuoso Djoe Mathedrix. The terms included a purchase price of $12,500 cash with delivery set for June 30. QUESTION: Regarding the the agreement to purchase the guitar from Kandace, what type of agency, if any, did Ashley have to act on behalf of Malcolm?
Malcolm owns and operates a musical instruments retail store. The business specializes in the sale of vintage, customized, high quality, and rare guitars and also provides accessories, parts, care, and maintenance services related to those instruments. With his girlfriend Ashley, Malcolm recently visited Kandace, a professional musician, wholesale distributor of instruments, and a collector and dealer of rare guitars. At the time, Malcolm and Ashley were engaged to be married. Malcolm had no express, written agreement with Ashley that designated her as his agent. Kandace asked Malcolm if Ashley was buying for him. Malcolm did not want to embarrass Ashley, so he nodded in agreement in response to Kandace's question. A few minutes later, while Kandace went into to her office to take a phone call with a potential seller, Malcolm whispered to Ashley that she should not make any purchases. Malcolm and Ashley had a big disagreement over money that evening, and Ashley broke off their engagement. The next day, Ashley went back to Kandace's office and struck a deal to purchase a rare Gibson guitar once owned and played by jazz virtuoso Djoe Mathedrix. The terms included a purchase price of $12,500 cash with delivery set for June 30. QUESTION: Regarding the the agreement to purchase the guitar from Kandace, what type of agency, if any, did Ashley have to act on behalf of Malcolm?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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