Malcolm owns an empty shop unit. Following long negotiations with Urquhant plc, which operates a chain of shops branded UpandGO, Urquhart plc has agreed for Malcolm to use its brand and marketing expertise and to sell only its products in his shop. Malcolm has agreed to pay Urquhart plc an annual fee and to order a minimum level of UpandGo goods monthly, at a discount to the wholesale price. What is the nature of arrangement that Malcolm and Urquhart plc have entered into ? A joint venture A franchise A strategic alliance A partnership
49. Malcolm owns an empty shop unit. Following long negotiations with Urquhant plc, which operates a chain of shops branded UpandGO, Urquhart plc has agreed for Malcolm to use its brand and marketing expertise and to sell only its products in his shop. Malcolm has agreed to pay Urquhart plc an annual fee and to order a minimum level of UpandGo goods monthly, at a discount to the wholesale price.
What is the nature of arrangement that Malcolm and Urquhart plc have entered into ?
- A joint venture
- A franchise
- A strategic alliance
- A partnership
50. As part of its risk analysis process. Kidsway plc has identified a risk to its key business process which is unlikely to occur but which would have catastroplic effects should it do so.
If it wishes to control the risk as far as possible, what should Kidsway plc’s main risk responeses be ?
- Sharing and reduction
- Avoidance and acceptance
- Sharing and acceptance
- Avoidance and reduction
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