15. Malcolm owns an empty shop unit. Following long negotiations with Urquhant plc, which operates a chain of shops branded UpandGO, Urquhart plc has agreed for Malcolm to use its brand and marketing expertise and to sell only its products in his shop. Malcolm has agreed to pay Urquhart plc an annual fee and to order a minimum level of UpandGo goods monthly, at a discount to the wholesale price. What is the nature of arrangement that Malcolm and Urquhart plc have entered into ? A joint venture A franchise A strategic alliance A partnership 16. Wide-ranging new government regulations have just been passed in relation to the industry in which Abrada plc operates. The company’s directors wish to ensure that they understand these regulations and that this understanding informs the company’s strategy Which of the following techniques should Abrada plc’s directors therefore use in their strategic planning process ? Stakeholder analysis PESTEL analysis Value chain analysis BCG analysis
15. Malcolm owns an empty shop unit. Following long negotiations with Urquhant plc, which operates a chain of shops branded UpandGO, Urquhart plc has agreed for Malcolm to use its brand and marketing expertise and to sell only its products in his shop. Malcolm has agreed to pay Urquhart plc an annual fee and to order a minimum level of UpandGo goods monthly, at a discount to the wholesale price.
What is the nature of arrangement that Malcolm and Urquhart plc have entered into ?
- A joint venture
- A franchise
- A strategic alliance
- A partnership
16. Wide-ranging new government regulations have just been passed in relation to the industry in which Abrada plc operates. The company’s directors wish to ensure that they understand these regulations and that this understanding informs the company’s strategy
Which of the following techniques should Abrada plc’s directors therefore use in their strategic planning process ?
- Stakeholder analysis
- PESTEL analysis
- Value chain analysis
- BCG analysis
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