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Ma Which of the following is not the source of change in the paradigm of modern communications?

Ma Which of the following is not the source of change in the paradigm of modern communications?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marks Which of the following is not the source of change in the paradigm of modern communications? O a. Customers can find information on the internet Ob. Advances in digital technology increased the way companies and customers communicate with each other Oc. The growth of television channels makes the customers more solicited. O d. Marketers are shifting away from mass marketing O e. Ad-clutter is increasing
Transcribed Image Text:Marks Which of the following is not the source of change in the paradigm of modern communications? O a. Customers can find information on the internet Ob. Advances in digital technology increased the way companies and customers communicate with each other Oc. The growth of television channels makes the customers more solicited. O d. Marketers are shifting away from mass marketing O e. Ad-clutter is increasing
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