Loss aversion refers to the idea that people ________. generally tend to avoid risky activities are more prone to making losses than gains in day-to-day transactions psychologically weight a loss more heavily than they psychologically weight a gain

Economics (MindTap Course List)
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Chapter32: Building Theories To Explain Every Day Life: From Observations To Questions To Theories To Predictions
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Loss aversion refers to the idea that people ________.

  • generally tend to avoid risky activities
  • are more prone to making losses than gains in day-to-day transactions
  • psychologically weight a loss more heavily than they psychologically weight a gain
  • are unwilling to undertake expenditures that reduce the probability of future losses 
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