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Los Angeles's demand for water exceeds the amount of water available. There are no other new sources of water available, so Los Angeles is planning on constructing the high technology facilities necessary to produce drinking water from treated municipal wastewater (i.e. "Toilet to Tap"). Public perception (i.e. the "yuch! factor"), not well established, proven technology, to accomplish this task, is going to be the big problem. Develop a five (5) item marketing plan to convince the "beautiful" people of Los Angeles that drinking water that is recycled sewage that exceeds all U.S. EPA drinking water standards. This can be done because as Slide 63 shows, doctors once were used to sell Lucky Strike cigarettes - "Your throat protection: against irritation, against cough". Cigarettes, as is now known are harmful to your health while the drinking water produced from sewage is of equal quality and in many instances higher quality than your existing drinking water.

Los Angeles's demand for water exceeds the amount of water available. There are no other new sources of water available, so Los Angeles is planning on constructing the high technology facilities necessary to produce drinking water from treated municipal wastewater (i.e. "Toilet to Tap"). Public perception (i.e. the "yuch! factor"), not well established, proven technology, to accomplish this task, is going to be the big problem. Develop a five (5) item marketing plan to convince the "beautiful" people of Los Angeles that drinking water that is recycled sewage that exceeds all U.S. EPA drinking water standards. This can be done because as Slide 63 shows, doctors once were used to sell Lucky Strike cigarettes - "Your throat protection: against irritation, against cough". Cigarettes, as is now known are harmful to your health while the drinking water produced from sewage is of equal quality and in many instances higher quality than your existing drinking water.

Applications and Investigations in Earth Science (9th Edition)
Applications and Investigations in Earth Science (9th Edition)
9th Edition
ISBN:9780134746241
Author:Edward J. Tarbuck, Frederick K. Lutgens, Dennis G. Tasa
Publisher:Edward J. Tarbuck, Frederick K. Lutgens, Dennis G. Tasa
Chapter1: The Study Of Minerals
Section: Chapter Questions
Problem 1LR
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Los Angeles's demand for water exceeds the amount of water available. There are no other new sources of water available, so Los Angeles is planning on constructing the high technology facilities necessary to produce drinking water from treated municipal wastewater (i.e. "Toilet to Tap"). Public perception (i.e. the "yuch! factor"), not well established, proven technology, to accomplish this task, is going to be the big problem. Develop a five (5) item marketing plan to convince the "beautiful" people of Los Angeles that drinking water that is recycled sewage that exceeds all U.S. EPA drinking water standards. This can be done because as Slide 63 shows, doctors once were used to sell Lucky Strike cigarettes - "Your throat protection: against irritation, against cough". Cigarettes, as is now known are harmful to your health while the drinking water produced from sewage is of equal quality and in many instances higher quality than your existing drinking water.
Transcribed Image Text:Los Angeles's demand for water exceeds the amount of water available. There are no other new sources of water available, so Los Angeles is planning on constructing the high technology facilities necessary to produce drinking water from treated municipal wastewater (i.e. "Toilet to Tap"). Public perception (i.e. the "yuch! factor"), not well established, proven technology, to accomplish this task, is going to be the big problem. Develop a five (5) item marketing plan to convince the "beautiful" people of Los Angeles that drinking water that is recycled sewage that exceeds all U.S. EPA drinking water standards. This can be done because as Slide 63 shows, doctors once were used to sell Lucky Strike cigarettes - "Your throat protection: against irritation, against cough". Cigarettes, as is now known are harmful to your health while the drinking water produced from sewage is of equal quality and in many instances higher quality than your existing drinking water.
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