Look for companies that have gone beyond online commerce to build an e-business environment in order to carry out business-related activities and operations utilising information technology and networks. The company's e-business operations may be summarised in a few sentences.

Look for companies that have gone beyond online commerce to build an e-business environment in order to carry out business-related activities and operations utilising information technology and networks. The company's e-business operations may be summarised in a few sentences.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Subfield of marketing that covers the promotion, selling, digital information, and communication for the online trading of products and services. The study of e-business helps in understanding the online market place, its growth, and consumer needs on web and web-based applications.

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