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Location Score Factor (100 points each) Weight A B Convenience 15 80 70 60 Parking facilities .20 72 76 92 Display area .18 88 90 90 Shopper traffic 27 94 86 80 Operating costs .10 98 90 82 Neighborhood .10 96 85 75 1.00

Location Score Factor (100 points each) Weight A B Convenience 15 80 70 60 Parking facilities .20 72 76 92 Display area .18 88 90 90 Shopper traffic 27 94 86 80 Operating costs .10 98 90 82 Neighborhood .10 96 85 75 1.00

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

Location Score Factor (100 points each) Weight A B Convenience 15 80 70 60 Parking facilities .20 72 76 92 Display area .18 88 90 90 Shopper traffic 27 94 86 80 Operating costs .10 98 90 82 Neighborhood .10 96 85 75 1.00
Transcribed Image Text:Location Score Factor (100 points each) Weight A B Convenience 15 80 70 60 Parking facilities .20 72 76 92 Display area .18 88 90 90 Shopper traffic 27 94 86 80 Operating costs .10 98 90 82 Neighborhood .10 96 85 75 1.00
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