List the Three main brands that retailers can use

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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List the Three main brands that retailers can use

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Introduction

A brand can be described as a particular name under which a company sells its products or services. The brand of a company is a distinguishable element that helps a company to be recognizable and unique in the market.

Branding can be described as a concept in marketing through which companies make their products recognizable in the market. Branding can be defined as the process of actively shaping the existence of your products' brand in the market.

The central objective of branding is to create a strong, competitive, and positive perception of the product among the customers in the market. This is done by the marketers by combining various factors such as the brand logo, design, statement, and the branding theme.

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