Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
List and define the steps in the new product development process and the major considerations in man aging this process?
Expert Solution
Step 1
When the concept or idea for a product is actually converted into the product, it is known as new product Development. The new product development process consists of many steps which are explained in the next step.
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