List 2 Benefits and Limitations of using the Diffusion of Innovation Theory when conducting research on impact of social media on customer booking reservations at Hotel in Jamaica
List 2 Benefits and Limitations of using the Diffusion of Innovation Theory when conducting research on impact of social media on customer booking reservations at Hotel in Jamaica
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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List 2 Benefits and Limitations of using the Diffusion of Innovation Theory when conducting research on impact of social media on customer booking reservations at Hotel in Jamaica.
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Step 1: Explain Diffusion of innovation theory
Diffusion of innovation theory is a model that can outline how an innovation in the field of technology or an innovative product or service will be adopted across societies and cultures. In simple words, it defines the innovation that begins from introduction to its widespread adoption.
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