Life-cycle budgeting and costing. Arnold Manufacturing, Inc., plans to develop a new industrial- powered vacuum cleaner for household use that runs exclusively on rechargeable batteries. The product will take 6 months to design and test. The company expects the vacuum sweeper to sell 12,000 units during the first 6 months of sales; 24,000 units per year over the following 2 years; and 10,000 units over the final 6 months of the product's life cycle. The company expects the following costs: Total Fixed Cost for the Period Variable Cost Period per Unit Cost Design costs Months 0-6 $600,000 $1,600,000 $1,200,000 $250,000 $6,000,000 $2,800,000 $800,000 $1,000,000 $550,000 $150,000 Months 7-12 Production $100 per unit Marketing $ 12 per unit $ 80 per unit Distribution Months 13-36 Production Marketing $ 10 per unit $ 75 per unit Distribution Months 37-42 Production Marketing Distribution $ 9 per unit
Life-cycle budgeting and costing. Arnold Manufacturing, Inc., plans to develop a new industrial- powered vacuum cleaner for household use that runs exclusively on rechargeable batteries. The product will take 6 months to design and test. The company expects the vacuum sweeper to sell 12,000 units during the first 6 months of sales; 24,000 units per year over the following 2 years; and 10,000 units over the final 6 months of the product's life cycle. The company expects the following costs: Total Fixed Cost for the Period Variable Cost Period per Unit Cost Design costs Months 0-6 $600,000 $1,600,000 $1,200,000 $250,000 $6,000,000 $2,800,000 $800,000 $1,000,000 $550,000 $150,000 Months 7-12 Production $100 per unit Marketing $ 12 per unit $ 80 per unit Distribution Months 13-36 Production Marketing $ 10 per unit $ 75 per unit Distribution Months 37-42 Production Marketing Distribution $ 9 per unit
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Ignore the time value of money.
Arnold is concerned about the operating income it will report in the first sales phase. It is considering pricing the vacuum sweeper at $450 for the first 6 months and decreasing the price to $400 thereafter. With this pricing strategy, Arnold expects to sell 10,000 units instead of 12,000 units in the first 6 months, and the same number of units for the remaining life cycle. Assuming the same cost structure given in the problem, which pricing strategy would you recommend? Explain.
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