Last year, Horizon Enterprises had $250,000 of assets, $400,000 of sales, $25,000 of net income, and a debt-to-total-assets ratio of 40%. The new CFO believes a new marketing campaign will enable it to reduce costs and thus raise net income to $45,000. Assets, sales, and the debt ratio would not be affected. By how much would the cost reduction improve the ROE (Return on Equity)?

Corporate Fin Focused Approach
5th Edition
ISBN:9781285660516
Author:EHRHARDT
Publisher:EHRHARDT
Chapter16: Supply Chains And Working Capital Management
Section: Chapter Questions
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Financial Accounting Question please answer

Last year, Horizon Enterprises had $250,000 of assets, $400,000 of sales,
$25,000 of net income, and a debt-to-total-assets ratio of 40%. The new
CFO believes a new marketing campaign will enable it to reduce costs
and thus raise net income to $45,000. Assets, sales, and the debt ratio
would not be affected.
By how much would the cost reduction improve the ROE (Return on
Equity)?
Transcribed Image Text:Last year, Horizon Enterprises had $250,000 of assets, $400,000 of sales, $25,000 of net income, and a debt-to-total-assets ratio of 40%. The new CFO believes a new marketing campaign will enable it to reduce costs and thus raise net income to $45,000. Assets, sales, and the debt ratio would not be affected. By how much would the cost reduction improve the ROE (Return on Equity)?
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