KO currently buys most of its production equipment from a manufacturer in China. A representative from a company in Malaysia is offering to sell the equipment for 20% less than the cost from the manufacturer in China. Discuss the issues that you would consider in deciding whether to accept this offer. Mr. Quincy wishes to develop an incentive plan for the production facilities managers. Before the plan is implemented, he wishes you to make sure that budgeting in the stores is done correctly. He has asked you to submit a document, which discusses the key points related to budgeting that you have learned in MBA 640. Be as thorough as possible.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the context of this course, you will be asked to address the issues/questions below for The Coca-Cola Company (KO) When addressing the issues/questions, be sure to do so in the context of this course and KO. You have been appointed as the special assistant to the Chief Executive Officer, James Quincy who has asked you to address the following two situations:       

 

  1.  KO currently buys most of its production equipment from a manufacturer in China. A representative from a company in Malaysia is offering to sell the equipment for 20% less than the cost from the manufacturer in China. Discuss the issues that you would consider in deciding whether to accept this offer.
  2. Mr. Quincy wishes to develop an incentive plan for the production facilities managers. Before the plan is implemented, he wishes you to make sure that budgeting in the stores is done correctly. He has asked you to submit a document, which discusses the key points related to budgeting that you have learned in MBA 640. Be as thorough as possible.

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