Knowledge management system (KMS) is the cognisant process of structuring, defining, sharing, and retaining the experience and knowledge base of team members within an enterprise. DISCUSS IN DETAIL on AT LEAST FIVE (5) benefits of a consumer-centric (KMS) design method.

Knowledge management system (KMS) is the cognisant process of structuring, defining, sharing, and retaining the experience and knowledge base of team members within an enterprise. DISCUSS IN DETAIL on AT LEAST FIVE (5) benefits of a consumer-centric (KMS) design method.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Knowledge management system (KMS) is the cognisant process of structuring, defining, sharing, and retaining the
experience and knowledge base of team members within an enterprise.

DISCUSS IN DETAIL on AT LEAST FIVE (5) benefits of a consumer-centric (KMS) design method.

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