Kiake Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 24 million adults. The company purchased a one-page newspaper ad in the Daily News generating 2.7 million impressions and costing $81,400. They also purchased a 30-second TV spot for $270,700 with an adult rating of 14.1 points.

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Confidence Intervals

When we calculate intervals in probability and statistics, it can be simply termed as finding out a confidence interval. The confidence interval is usually calculated from the data set which is observed. The value of the parameter that needs to be calculated is present here only.