Kiake Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 24 million adults. The company purchased a one-page newspaper ad in the Daily News generating 2.7 million impressions and costing $81,400. They also purchased a 30-second TV spot for $270,700 with an adult rating of 14.1 points.

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Xiake Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign
spanning both print and TV advertising for their new Music Pod. The local market has a population
of 24 million adults. The company purchased a one-page newspaper ad in the Daily News generating
2.7 million impressions and costing $81,400. They also purchased a 30-second TV spot for
$270,700 with an adult rating of 14.1 points.
What is the average frequency if 20% of the TV viewers also read the Daily News?
Transcribed Image Text:Xiake Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 24 million adults. The company purchased a one-page newspaper ad in the Daily News generating 2.7 million impressions and costing $81,400. They also purchased a 30-second TV spot for $270,700 with an adult rating of 14.1 points. What is the average frequency if 20% of the TV viewers also read the Daily News?
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