Kathryn Shoemaker established Grandmother’s Chicken Restaurant in Middlesburg 5 years ago. It features a unique recipe for chicken, “just like grandmother used to make.” The facility is homey, with relaxed and friendly service. Business has been good during the past 2 years, for both lunch and dinner. Customers normally wait about 15 minutes to be served, although complaints about service delays have increased recently. Shoemaker is currently considering whether to expand the current facility or open a similar restaurant in neighboring Uniontown, which has been growing rapidly.a. What types of strategic plans must Shoemaker make?b. What environmental forces could be at work in Middlesburg and Uniontown that Shoemaker should consider?c. What are the possible distinctive competencies of Grandmother’s?
Kathryn Shoemaker established Grandmother’s Chicken Restaurant in Middlesburg 5 years ago. It features a unique recipe for chicken, “just like grandmother used to make.” The facility is homey, with relaxed and friendly service. Business has been good during the past 2 years, for both lunch and dinner. Customers normally wait about 15 minutes to be served, although complaints about service delays have increased recently. Shoemaker is currently considering whether to expand the current facility or open a similar restaurant in neighboring Uniontown, which has been growing rapidly.
a. What types of strategic plans must Shoemaker make?
b. What environmental forces could be at work in Middlesburg and Uniontown that Shoemaker should consider?
c. What are the possible distinctive competencies of Grandmother’s?
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