Answered: Just because two activities are…

Just because two activities are important elements of a single value-creation process does not mean that it is either necessary or beneficial for those activities to be under unified control.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Is the following sentence true or false? Explain your answer.

Just because two activities are important elements of a single value-creation process does not mean that it is either necessary or beneficial for those activities to be under unified control.

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