Jenny works for a local brewing company. She and her team mates try to estimate the Hong Kong consumers’ preference on their beer brand compared to other imported ones. They performed a survey asking if the respondent prefers the company’s brand the most or not. Based on this survey result, they want to decide how much money the company needs to invest on brand promotions in the coming year. This is an important decision for the company, and the management wants to have the probability that the sample proportion p is +/- 3% from the actual proportion p to be very high (i.e., at least 99%). In this case, what is the desirable sample size n for the following two cases? Give the answer in the form of: at least ___ x100 samples. Case i. When the actual proportion is 50%. Case ii. When the actual proportion
Jenny works for a local brewing company. She and her team mates try to estimate the Hong Kong consumers’ preference on their beer brand compared to other imported ones. They performed a survey asking if the respondent prefers the company’s brand the most or not. Based on this survey result, they want to decide how much money the company needs to invest on brand promotions in the coming year. This is an important decision for the company, and the management wants to have the probability that the sample proportion p is +/- 3% from the actual proportion p to be very high (i.e., at least 99%). In this case, what is the desirable
Case i. When the actual proportion is 50%.
Case ii. When the actual proportion is 10%.
Explain why the sample sizes required to achieve the same accuracy in the two cases are different.
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