JAMIESON DRUGS, INC. (This case is intended for classroom discussion only and is not intended to show correct or incorrect management of a case. It is patterned from an actual situation of the company un- derstudy. Some personal details and information of the characters involved are altered and the structures and procedures of the organization are purely hypothetical to fit in the situation being portrayed in the case. The company is disguised to protect the identity of the owners.) Jamieson has been in the industry for more than 25 years. To maintain its position as one of the top pharmaceutical companies in the country, the company is pressed to cope with the demands and expectations of its customers. Since there is a massive turnover of sales person- nel, sales operations become paralyzed. There is inefficiency in product detailing among hos- pital administrators, clinicians, and doctors because recruitment has become very inefficient. HR has depleted its talent pool. Adding to it is the cost of using the print media, Internet post- ing, and job fairs to get qualified applicants. Sales have gone down to 2% of target this month due to this sales personnel turnover. Where have all the sales representatives gone? Jamieson's History Group 3 Jamieson Drugs was founded with the concerted efforts of its General Manager and Southeast Asia Regional Marketing Manager, Louie Franklin. Jamieson Drugs is a division of the Jankinson Drugs Phils. Jamieson, since its founding in 1980, has achieved a compounded annual growth rate of 35%. It is now one of the top 10 companies which competes in the antidiarrheal, antihistaminic, anti-acne, and analgesic markets. In 1990, Jamieson has devel- oped from a purely Ethical (prescription only) drugs to Over-the-Counter (OTC) drugs. This has brought in more sales growth to Jamieson.
JAMIESON DRUGS, INC. (This case is intended for classroom discussion only and is not intended to show correct or incorrect management of a case. It is patterned from an actual situation of the company un- derstudy. Some personal details and information of the characters involved are altered and the structures and procedures of the organization are purely hypothetical to fit in the situation being portrayed in the case. The company is disguised to protect the identity of the owners.) Jamieson has been in the industry for more than 25 years. To maintain its position as one of the top pharmaceutical companies in the country, the company is pressed to cope with the demands and expectations of its customers. Since there is a massive turnover of sales person- nel, sales operations become paralyzed. There is inefficiency in product detailing among hos- pital administrators, clinicians, and doctors because recruitment has become very inefficient. HR has depleted its talent pool. Adding to it is the cost of using the print media, Internet post- ing, and job fairs to get qualified applicants. Sales have gone down to 2% of target this month due to this sales personnel turnover. Where have all the sales representatives gone? Jamieson's History Group 3 Jamieson Drugs was founded with the concerted efforts of its General Manager and Southeast Asia Regional Marketing Manager, Louie Franklin. Jamieson Drugs is a division of the Jankinson Drugs Phils. Jamieson, since its founding in 1980, has achieved a compounded annual growth rate of 35%. It is now one of the top 10 companies which competes in the antidiarrheal, antihistaminic, anti-acne, and analgesic markets. In 1990, Jamieson has devel- oped from a purely Ethical (prescription only) drugs to Over-the-Counter (OTC) drugs. This has brought in more sales growth to Jamieson.
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