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IVAN'S KOFFEE SHOP Mini Case Coffee Shops became the most popular places to stay and unwind after a day's work. Some even operate a 24-hour service, thus creating the scenario where some customers prefer to stay overnight, most of whom are students. Thus, it became the concern of Ivan, owner of Ivan's Koffee, which is a 24-hour coffee shop. Since his shop's location is near offices, residential condominiums, and schools, the bulk of his customers come from these areas. It reached the point that students bring their books and activities and occupy a certain table for the longest hours in the shop. Consequently, customers coming in supposedly should have occupied the tables and stayed for their coffee and would rather look for other coffee shops to take their late-night coffee. Incidentally, some of them are practically regular customers of the café. Ivan realized that something must be done since his business had been losing some customers already, and his sales are affected.

IVAN'S KOFFEE SHOP Mini Case Coffee Shops became the most popular places to stay and unwind after a day's work. Some even operate a 24-hour service, thus creating the scenario where some customers prefer to stay overnight, most of whom are students. Thus, it became the concern of Ivan, owner of Ivan's Koffee, which is a 24-hour coffee shop. Since his shop's location is near offices, residential condominiums, and schools, the bulk of his customers come from these areas. It reached the point that students bring their books and activities and occupy a certain table for the longest hours in the shop. Consequently, customers coming in supposedly should have occupied the tables and stayed for their coffee and would rather look for other coffee shops to take their late-night coffee. Incidentally, some of them are practically regular customers of the café. Ivan realized that something must be done since his business had been losing some customers already, and his sales are affected.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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IVAN'S KOFFEE SHOP Mini Case Coffee Shops became the most popular places to stay and unwind after a day's work. Some even operate a 24-hour service, thus creating the scenario where some customers prefer to stay overnight, most of whom are students. Thus, it became the concern of Ivan, owner of Ivan's Koffee, which is a 24-hour coffee shop. Since his shop's location offices, residential is near condominiums, and schools, the bulk of his customers come from these areas. It reached the point that students bring their books and activities and occupy a certain table for the longest hours in the shop. Consequently, customers coming in supposedly should have occupied the tables and stayed for their coffee and would rather look for other coffee shops to take their late-night coffee. Incidentally, some of them are practically regular customers of the café. Ivan realized that something must be done since his business had been losing some customers already, and his sales are affected.
Transcribed Image Text:IVAN'S KOFFEE SHOP Mini Case Coffee Shops became the most popular places to stay and unwind after a day's work. Some even operate a 24-hour service, thus creating the scenario where some customers prefer to stay overnight, most of whom are students. Thus, it became the concern of Ivan, owner of Ivan's Koffee, which is a 24-hour coffee shop. Since his shop's location offices, residential is near condominiums, and schools, the bulk of his customers come from these areas. It reached the point that students bring their books and activities and occupy a certain table for the longest hours in the shop. Consequently, customers coming in supposedly should have occupied the tables and stayed for their coffee and would rather look for other coffee shops to take their late-night coffee. Incidentally, some of them are practically regular customers of the café. Ivan realized that something must be done since his business had been losing some customers already, and his sales are affected.
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