It’s clear from the Amazon case-based extract that change has been a key feature of Amazon’s success. John Kotter developed an ‘Eight Step Process’, stressing that change is a process not a checklist. Briefly discuss Kotter’s ‘Eight Step Process’ and do you think that it is something that Amazon could have used in its quest to implement change in its business. Why?
It’s clear from the Amazon case-based extract that change has been a key feature of Amazon’s success. John Kotter developed an ‘Eight Step Process’, stressing that change is a process not a checklist. Briefly discuss Kotter’s ‘Eight Step Process’ and do you think that it is something that Amazon could have used in its quest to implement change in its business. Why?
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It’s clear from the Amazon case-based extract that change has been a key feature of Amazon’s success. John Kotter developed an ‘Eight Step Process’, stressing that change is a process not a checklist. Briefly discuss Kotter’s ‘Eight Step Process’ and do you think that it is something that Amazon could have used in its quest to implement change in its business. Why?
![Bezos said he wanted his store to become the world's largest, so he worked hard toward meeting
that goal – whether that meant offering new products, launching Amazon Prime, launching
Amazon Instant Video . the list goes on and on. Today, Amazon sells more than 200 million
products to customers all over the world.
Though for years, Amazon's detractors insisted that the company wasn't making enough profits to
justify any investments, that all changed in 2015 when the company posted back-to-back
successful quarters. The market responded kindly, and today Amazon boasts a market valuation
of more than $440 billion.
But Bezos isn't anywhere close to done yet. There are talks of Amazon delivering packages via
drone. And if that wasn't enough, Bezos recently said he hopes Amazon can produce as many as
16 feature films each year. In 2017, Bezos and his team took home three Oscars.
Indeed, it appears as though Amazon is a company that can be characterized as changing
constantiy. To date, they've been successful, probably because the company is always putting its
customers first.
Source: Tiny Pulse, "CASE STUDIES ABOUT SUCCESSFUL CHANGE MANAGEMENT' [Online].
Available from: https://www.tinypulse.com/blog/sk-case-studies-successful-change-management
[Accessed 09 September 2020].
Q.3.3 Discuss the dimensions of change Amazon's management would have taken into
account when considering a change to their strategy. Hint- remember to pair up
the relevant dimensions.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F5f9ef00e-96c0-46d8-8db4-b988cd1f47fc%2F728887fb-cca0-4ced-b5ba-c7e66bf89362%2F98zd7qn_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Bezos said he wanted his store to become the world's largest, so he worked hard toward meeting
that goal – whether that meant offering new products, launching Amazon Prime, launching
Amazon Instant Video . the list goes on and on. Today, Amazon sells more than 200 million
products to customers all over the world.
Though for years, Amazon's detractors insisted that the company wasn't making enough profits to
justify any investments, that all changed in 2015 when the company posted back-to-back
successful quarters. The market responded kindly, and today Amazon boasts a market valuation
of more than $440 billion.
But Bezos isn't anywhere close to done yet. There are talks of Amazon delivering packages via
drone. And if that wasn't enough, Bezos recently said he hopes Amazon can produce as many as
16 feature films each year. In 2017, Bezos and his team took home three Oscars.
Indeed, it appears as though Amazon is a company that can be characterized as changing
constantiy. To date, they've been successful, probably because the company is always putting its
customers first.
Source: Tiny Pulse, "CASE STUDIES ABOUT SUCCESSFUL CHANGE MANAGEMENT' [Online].
Available from: https://www.tinypulse.com/blog/sk-case-studies-successful-change-management
[Accessed 09 September 2020].
Q.3.3 Discuss the dimensions of change Amazon's management would have taken into
account when considering a change to their strategy. Hint- remember to pair up
the relevant dimensions.
Transcribed Image Text:Read the following case-based extract regarding Amazon and answer the questions that follow.
Amazon
Ever since Amazon went online in 1995, the e-commerce juggernaut has undergone a slew of
changes - despite being led by the same man, Jeff Bezos, during the ensuing two-plus decades.
When the Seattle-based company first launched its website, all it sold was books. Gradually, Bezos
and his team expanded Amazon's offerings to include things like CDs and DVDS. But Amazon never
really stopped changing the inventory it sold.
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