Introducing an electronic medical record (EMR) system change that automates prescribing of generic medications led to a 23.1% overall increase in generic prescribing rates. Which incentive design element was used for such an initiative? O Change of process of care O Make financial rewards salient through timing O Make financial rewards salient by using mental accounting and social ranking O Provide social ranking without financial incentives
In the healthcare industry, encouraging the prescription of generic medications over their brand-name counterparts has become a focal point in cost-saving measures and improving the efficiency of healthcare delivery. One notable success story in this regard involves the introduction of an electronic medical record (EMR) system change that led to a substantial 23.1% overall increase in generic prescribing rates. Achieving such a significant shift in prescribing behavior required a well-thought-out incentive design element, one that not only recognized the potential financial rewards but also made them salient to healthcare providers through the use of mental accounting and social ranking. In this discussion, we will explore the specific incentive design element used in this initiative, shedding light on how it effectively drove the adoption of generic prescribing practices within the healthcare system.
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