International companies use various strategies to gain a competitive advantage in the marketplace Describe the main characteristics of the following strategies and provide examples of corporations that have implemented them. Global strategy Transnational strategy International strategy Localization strategy
International companies use various strategies to gain a competitive advantage in the marketplace Describe the main characteristics of the following strategies and provide examples of corporations that have implemented them. Global strategy Transnational strategy International strategy Localization strategy
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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International companies use various strategies to gain a competitive advantage in the marketplace
Describe the main characteristics of the following strategies and provide examples of corporations that have implemented them.
Global strategy
Transnational strategy
International strategy
Localization strategy
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