### Interactive Marketing Practices#### Multiple Choice Question:Interactive marketing often makes use of:- ○ Niche marketspaces. - ○ Sophisticated choiceboards. - ○ The digital divide, which separates online consumers from traditional marketplace consumers. - ○ A marketing mix strategy that de-emphasizes the promotion element. - ○ Human-to-human mediated online "chat room" communication prior to the purchase.**Explanation:**This question explores various components and strategies involved in interactive marketing. Each option represents a different aspect or tool of interactive marketing, encouraging students to consider how these elements contribute to marketing efforts in a digital environment. **Question: In a feedback loop, a response is the****Multiple Choice:**- ○ number of times a consumer must hear a message before it can be accurately decoded.- ○ impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process.- ○ positive or negative feedback that a consumer expresses immediately after exposure to a company's message.- ○ impact, either positive or negative, that occurs when one consumer interprets a firm’s message through word of mouth to another potential consumer using his or her own words.- ○ length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.

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Answered: Interactive marketing often makes use…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:**Question: In a feedback loop, a response is the** **Multiple Choice:** - ○ number of times a consumer must hear a message before it can be accurately decoded. - ○ impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process. - ○ positive or negative feedback that a consumer expresses immediately after exposure to a company's message. - ○ impact, either positive or negative, that occurs when one consumer interprets a firm’s message through word of mouth to another potential consumer using his or her own words. - ○ length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.

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