In what way would unmet guarantees affect HP CSR The necessity of Workplace Communication How would the role of proper Planning and Controlling change the workplace landscape relating to staff engagement, delivery of goods and services? The importance of Teamwork
Case 11-A: Distribution at Hewlett-Packard
Even well-managed organizations don’t always work as efficiently and effectively as management would like. At Hewlett-Packard (HP), billions of dollars of products—from computers and diagnostic devices to toner cartridges—are shipped each year. Customer orders come in twenty-four hours a day, 365 days a year. Nearly 16,000 different products are requested daily and must be shipped from six different warehouses—often located thirty or more miles apart. It often takes weeks to get the products into the customer’s hand. This is a serious problem with customers who have contracts with HP stating that deliveries are to be made in four hours or less. That means that from the time a customer calls the HP customer service line, they should have their replacement part and be back in operation within four hours—irrespective of where the customer is located!
One characteristic that distinguishes an outstanding organization is its ability to know when problems need to be addressed, and then proceed to do something about it. The job of correcting this problem fell on the shoulders of HP’s distribution supervisor, Loretta Wilson.
Loretta quickly assembled a team of experts—both from within and external to the organization. These included logistics, systems, and operations experts. They quickly assessed the situation and established their goals. In essence, the team wanted to “find smarter and simpler ways to handle parts fewer times at several points in the distribution channel.” They concluded that a new, high-tech facility was needed—one in which the distribution process could maximize efficiencies. The team designed a 405,000-square-foot facility and specified the precise equipment and layout of the operation. For example, sorting machines can sort more than forty-five pieces a minute, enabling the company to process more than sixty thousand products each day. Inventory is now stocked after it’s received in the warehouse in minutes—rather than the nearly eight days it previously took. Packing and crating is done with the assistance of robotics. Workstations for employees were redesigned to reduce their involvement in handling products. And a special shipping dock is equipped such that shipments can be held and their weights determined right up to the moment that Federal Express backs up to the dock. The cargo is then immediately placed into the trucks and the drivers are sent to the airport. As the FedEx drivers head to the airport, they use their cell phones to call in the cargo’s weight and drive to a waiting aircraft—and the cargo is off to the customer.
Was Loretta’s team successful? Yes. The new distribution facility is getting its orders filled within the four-hour limit as contractually required. Additionally, by consolidating the previous six independent facilities into one operation, productivity has risen by more than 33 percent.
Responding to the
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In what way would unmet guarantees affect HP CSR
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The necessity of Workplace Communication
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How would the role of proper Planning and Controlling change the workplace landscape relating to staff engagement, delivery of goods and services?
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The importance of Teamwork
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