In this chapter, we focused much of our discussions on using such technologies as B2B e-marketplaces to create tighter supply chain managements, thereby driving out costs. If you refer back to Chapter 2, another major business initiative is that of customer relationship management (CRM). How can B2C e-commerce businesses utilize the Internet to further enhance their CRM initiatives? How can B2B e-commerce businesses utilize the Internet to further enhance their CRM initiatives? Will become easier to harder to maintain relationships with customers as businesses move toward more "electronic" commerce? Why or why not?

In this chapter, we focused much of our discussions on using such technologies as B2B e-marketplaces to create tighter supply chain managements, thereby driving out costs. If you refer back to Chapter 2, another major business initiative is that of customer relationship management (CRM). How can B2C e-commerce businesses utilize the Internet to further enhance their CRM initiatives? How can B2B e-commerce businesses utilize the Internet to further enhance their CRM initiatives? Will become easier to harder to maintain relationships with customers as businesses move toward more "electronic" commerce? Why or why not?

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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Concept explainers

Electronic Business Fundamentals

Electronic business uses electronic, computing, and internet-based technologies to replace the existing traditional methods of doing a business. The aim is to add or use more efficient and effective methods to the business and eliminate ineffective methods of the organization's supply chain and value chains. The business resources such as human resources, materials, money, and time are redistributed to increase the revenue and profits of customers and suppliers.

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In this chapter, we focused much of our discussions on using such technologies as B2B e-marketplaces to
create tighter supply chain managements, thereby driving out costs. If you refer back to Chapter 2, another
major business initiative is that of customer relationship management (CRM). How can B2C e-commerce
businesses utilize the Internet to further enhance their CRM initiatives? How can B2B e-commerce businesses
utilize the Internet to further enhance their CRM initiatives? Will become easier to harder to maintain
relationships with customers as businesses move toward more "electronic" commerce? Why or why not?

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